TotalCareIT™ Blog

Social media is often seen as simply a consumer technology that has limited value to businesses, but you might be surprised by how much proper use of social media can impact it. Here are four benefits your business could potentially see from using social media websites and applications.

It is not an exaggeration to refer to social media as a world-changing technology, impacting life in all manners—interpersonal, social, and professional. We wanted to focus on this last aspect and discuss how social media can assist a business in its operations.

Almost daily there is another data breach reported that exposes data for hundreds of thousands or millions of people. This is a troubling trend. One of the most troubling events happened recently as 700 million profiles from the social media network LinkedIn were found for sale on a popular hackers forum. What’s worse is that the company isn’t admitting that it had been breached recently. Let’s take a brief look at this situation and try to unpack what is going on with LinkedIn.

Nowadays, social media companies have a lot of power and influence, which is part of the reason that so many of today’s largest businesses have adopted social media as a critical promotional tool. With the average person spending about two hours and 24 minutes on social media and messaging applications per day, this makes social media a clear opportunity for any sized business to embrace. Let’s consider a few ways this can be accomplished for these different businesses.

Social media platforms—like Facebook and Instagram—are a great place to communicate with people, as many political campaigns are now taking advantage of. With an election on the horizon, political advertisements abound on these platforms. Of course, not everyone wants their feeds cluttered with these ads… especially if these ads don’t align to their own politics.

Businesses around the world now find themselves in a situation unlike what most have ever seen. With so many trying to keep their distance from one another, many workplaces have deemed it necessary to close down for the time being or to operate remotely in order to reduce the risk they present to their clients and customers… but it isn’t as though these clients and customers are going to expect radio silence from these businesses.

In part one of this series we started to go through Facebook privacy failings, but we didn’t really give you any information you can use. For part two, we have decided to take you through some security setting for Facebook. 

Facebook has over two billion users, and as a result, it has its fair share of privacy snafus. While they do (finally) make available all of a person’s Facebook information, their strategies to success are important reasons why there are so many privacy concerns throughout the online world. 

The modern office is filled with distractions, and that’s to say nothing about the everyday user’s life. With so many devices and notifications interrupting focus for users all over the world, it’s more important than ever before to have a strategy for how to deal with these issues and become as productive as possible in the workplace. Today, we’ll be discussing some of the biggest distractions in the workplace and how your employees can overcome them.

Social media might make it easy to stay connected, but it comes with a lot of negative side-effects--particularly in regard to security for both personal and professional use. If social media isn’t used properly, it could spell trouble for your organization. How can you foster proper social media usage so that your organization doesn’t suffer from poor security practices? It all starts by spreading awareness.

Business use IT more today than ever before, and this has led business owners, CIOs and IT managers to constantly search for ways to deliver organizational profitability through technology. They do this by attempting, sometimes futilely, to pinpoint issues with their overall business strategy and practices while discovering technology solutions that will help mitigate these problems. Typically, if an IT manager speculates that a technology implementation will reduce costs or improve productivity, those solutions find a way to be implemented.

Social media is a great way for organizations to share information about their products and services, but while it’s great for those who want to reach a new audience, it’s also exposing you to another audience that you may not want to be familiar with: hackers. Believe it or not, there are hackers who are trying to take advantage of the personal information you share on your social media accounts.

Have you ever encountered something that you thought was interesting on social media, and you wanted to share it with your friends? Before, sharing a link or a story would also slap a status update on your Facebook profile, for all of the world to see. Now, however, Facebook offers an alternative, in the form of sharing a post on the News Feed without also posting it to your timeline.

Cyber security professionals and Internet users rejoice, for the “Spam King,” Sanford Wallace, has finally been sentenced for his longtime use of stolen Facebook credentials to spam other users. Between 2008 and 2009, he had stolen credentials for Facebook accounts, and then used the accounts to send credential-stealing web links. Now, he gets to spend the next two and a half years in prison, and pay an oddly-specific fine of $310,629.

Chances are that if you’re using a smartphone, you’ll have your WiFi turned on as often as you possibly can. This helps to keep data hogs (applications that use a ton of your monthly allotted mobile data) at bay. However, not everyone has the convenience of an Internet connection at all times, particularly while you’re out of the office. Here’s how you can limit the damage done by your favorite smartphone apps.

Social media addiction is a problem that plagues most modern businesses. Even though it’s a best practice to leverage social media to your business’s advantage, it’s a well-known fact that social media addiction can lead to wasted time and distractions in the office. In order to beat social media addiction in the office, it’s best to understand how it comes about, and what you can do to help your workers leave it alone, rather than locking everything down completely.

In 19th century America, the hottest innovation for political campaigns was the exposed stump from a fallen tree, thus the stump speech. This technology revolutionized politics by allowing the candidate to elevate himself above the crowd for greater visibility and to better project one’s voice. Today, the political stump speech is obsolete, having its usefulness far surpassed by the technologies of the modern age.

Facebook has come a long way. Originally designed as a networking tool to be exclusively used by college students, Facebook now has 1.44 billion active users, making it the world’s largest social network. Today, businesses take Facebook seriously and utilize it for their marketing initiatives. However, it’s still viewed as a time-waster by many office managers who restrict or ban employees from accessing it.